Passion for innovation
We can’t reinvent everything, but we sure can make a lot of things better.
This begins with asking questions, trying things out and with bold visions. Some things fail, but sometimes great things are achieved. It might be practical LEDs in the umbrella or sophisticated finishing options. Every innovation is an incentive for FARE to always be one step ahead in development and design.
To see and be seen
A good example is the new FARE®-Skylight – an automatic umbrella with LED interior lighting for better orientation in the dark. The lighting element is integrated at the top of the shaft and switches on automatically when the umbrella is opened. If you do not need any lighting, it can be switched off using the release button. This saves the battery.
FARE umbrellas do not come straight off the shelf
Our designers, technicians, and sales staff passionately work on innovations, which are produced right down to the last specification from specially selected, long-established partners. This can mean special handles in a noble design, special materials such as our original waterSAVE® cover material or unconventional umbrella shapes. Many models are therefore exclusive to us and our trading partners. You can recognise these models by the Exclusive FARE label.
FARE®-umbrellas win major prizes again and again
Various models have been able to convince the top-class jury of experts of the Red Dot Award with their design: twelve times in total. At the Promotional Gift Award, the international prize for haptic advertising, a FARE® umbrella won most recently in 2020. At the PSI Sustainability Award, the sustainability prize of the advertising industry, FARE won two prizes in the product category and most recently the “Innovator of the Year 2021” prize.
Shaping the future
„An umbrella with integrated dog waste bags in the handle? Sometimes product innovations come from a wacky first idea, like with our new FARE®-DoggyBrella.“
Lutz Albrecht, Product Specialist
„Other times, it takes months or at leaset years from the idea to the implementation of a product innovation, as there are various challenges to master. Then when you finally hold the finished product in your hand, it’s perfect.“
Nina Gras, Product Developer
„An award like ‘Innovator of the Year’ is a great incentive to keep pursuing bold visions and new ideas – no matter how big the challenges of implementation are.“
Volker Griesel, Managing Director
Suitable advertising media for every target group
Every new development appeals perfectly to new target groups. This is also the case, for example, with the new AC midsize umbrella FARE®-Skylight. Thanks to its integrated lighting, it is the ideal ambassador for all industries involved with light: from luminaire manufacturers to electrical retailers and building services engineering. A special effect can be achieved by printing the shade cover when the light is switched on – similar to the atmosphere that can be created with light.
Umbrellas with special features
Sometimes it’s the elegant handle, sometimes the special cover material or even a very practical additional benefit.
Art. 5644
Fancy automatic open/close oversize mini umbrella with coloured shaft and joints
Art. 5659
Elegant automatic open/close oversize mini umbrella with chromed metal details /p>
Fotos: © MZalevsky – stock.adobe.com, © GarkushaArt – stock.adobe.com