How an umbrella becomes a brand ambassador!
Challenge: A FARE® umbrella that is perfectly aligned with the idealo online platform and the initiative for greater sustainability. Solution: A customised product based on the FARE® AOC Colorline oversize mini umbrella, which consistently applies the corporate colours, stands out for many carefully considered details and also sets a benchmark in respect of sustainability. Timing: Only a few days from initial enquiry to design! And the result: Pure delight!
This is where the brand colours come into their own
Dark blue and light blue, white and orange: All the colours should be consistent. This is why the right colour, “navy”, has been chosen for the polyester pongee cover fabric made of recycled plastics. The colour of the printed drop pattern matches the corporate design. The look is rounded off with the logo printed on one panel and the campaign slogan opposite.
Open to individual requests
For a customised product from FARE, there is no need for specific ideas, as we are happy to work out in a personal discussion what matters for the umbrella. We will advise you, listen to you and ask questions – and then our team will get cracking right away!
The customer decides
Our designs are ready in only a few days. Then the consultation can take place, and production begins after final approval.
Many beautiful eye-catchers
With the customised product for idealo, every detail is tailored both to the brand and to the aspect of sustainability. This makes the umbrella a truly unique visual highlight.
Shaft in brand colour
With the idealo dark blue, the coloured shaft picks up the colour of the cover.
Separate hangtag
A brief statement illustrates that this umbrella backs sustainability.
Ribs and joints in brand colour
Bright orange contrasts the frame with the cover and shaft.
Individual sleeve
The blue sleeve with orange coloured piping and print communicates at the first glance.
Bold all-over printing
The modern drop pattern corresponds to #idealofuersklima and fits with the environmentally friendly waterSAVE® colouring processes.
Compostable packaging
For even greater sustainability, the umbrella has been provided with compostable packaging.
Closing strap with message
The label on the closing strap emphasises the water-saving, coloured waterSAVE® cover material.
In the handle: Doming sticker with logo
Here too, the brand colours are immediately visible – and the sender, idealo, is visible even when the umbrella is still in the sleeve.
Printed panels
As well as the all-over printing, one panel features the logo and one panel features the campaign slogan.
Ring around the push-button in brand colour
The bright orange strikingly highlights the push-button – a real design accent.
waterSAVE® – because every drop counts
With waterSAVE®, FARE uses a revolutionary colouring process for cover fabrics. This actively reduces the consumption of natural resources and energy. At the same time, waterSAVE® saves the strain on the environment from harmful substances.
Consistently sustainable
The waterSAVE® cover is naturally made of certified material from recycled plastics.
Saving water for a good cause
Every waterSAVE®® umbrella saves approx. six litres of water in production, and for every single litre FARE donates six cents to charitable organisation “Viva con Agua”. The idealo umbrella has therefore also contributed to the improvement of access to clean drinking water all over the world.
Setting a benchmark with a certificate “Viva con Aqua” thanks idealo with a donation certificate for the specific project supported.
One step at a time to the idealo customised product
Get in touch with us!
Do you want to find out more and discover the customised products from FARE for yourself? Allow us to inspire you!
Head of
Key Account Management &
Special Productions
Silvia Heinrich
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Images: © mavoimages; fizkes; Nattapol_Sritongcom; CURIOS – stock.adobe.com