Exclusiveness has the right of way
Bringing tradition to life
A legend for decades: The name ALPINA stands for first-class automobiles in racing and on the road. With a unique umbrella, made for connoisseurs, the company wanted to revive the successful racing decade of the 70s. FARE achieved this goal with a detailed customised design.
Starting signal in a personal conversation
What is important to ALPINA? Which colours and shapes represent the racing sport of the 70s? What possibilities open up – and how can many sophistication can be combined in a FARE® umbrella? These and other questions preceded the design.
Integrating the original Alpina logo into the handle and imitating the gearshift knob of a classic vehicle was one of the first and formative ideas. Others were added and gave rise to the unique golf umbrella.
Classically refined inside and outside
What immediately catches the eye about the ALPINA golf umbrella is the double-layered cover, designed in digital all-over print on the outside and inside. The outside presents the classic brand look with the ALPINA Racing Green and Blue. A 1973 promotional poster stretches on the outside.
High-quality highlights as standard
ALPINA connoisseurs and enthusiasts are used to paying attention to every detail. That’s why this golf umbrella delights with various elements that immediately bring classic racing to life.
Stylish carrying sleeve
The carrying sleeve has been designed in a digital all-over print to match the umbrella’s outer cover.
The gear knob becomes a handle
The original ALPINA CLASSIC gear knob, first produced in 1967, was the model for the umbrella handle – made of real wood, of course, and with an embedded ALPINA emblem.
Hangtag with a message
The individually designed hangtag, matching the umbrella, represents the reference to the ALPINA CLASSIC brand identity.
For today’s brand: Mini umbrella
An elaborately styled FARE® mini umbrella is taking off for the contemporary ALPINA identity. Read more in the next CASE article.
A bestseller in the webshop
The custom-made FARE® umbrella is available in the ALPINA webshop as ALPINA CLASSIC 70’s edition. Customers and fans of the brand can thus secure a special keepsake in reminiscence of a groundbreaking time.
Secure your lead – with our advice
You have wishes, ideas, challenges? We are here for you with our experience and creativity!
Head of Key Account Management & Special Productions
Silvia Heinrich
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Images: © Alpina; william87; alice_photo – stock.adobe.com