
JCK Holding GmbH Textil KG has been a shareholder in FARE since 2006 and, as a globally active management and investment holding company, forms the strong umbrella of a diverse group of companies. With its global orientation—in particular its strong presence in Asia—it creates valuable synergies in procurement, sales, and strategic development. The JCK guiding principle of “benefit from each other, grow together” has shaped the cooperation between subsidiaries and partner companies for generations. Trust, responsibility, and long-term thinking form the basis of this alliance, in which independence is promoted as much as joint growth.
Within the JCK Group, five sister companies active in the promotional products industry have joined forces to form the CHOICE Group: Daiber, FARE, Halfar, mbw, and SND. The companies complement each other perfectly with their portfolios, so that joint marketing and sales activities create further synergies. At the same time, the wide range of products opens up comprehensive consulting opportunities for customers and inspires tangible brand moments. All items can be customized and, taken together, form a harmonious product portfolio. Safety and sustainability play a central role here: numerous products are certified and are manufactured under socially responsible conditions, supported by the group's BSCI membership.
FARE - Guenther Fassbender GmbH
Brand-name quality umbrellas and parasols: Founded in 1955, FARE develops and manufactures high-quality rain and sun protection products with a workforce of almost 70 employees and international manufacturers. Numerous design prizes and awards for products and campaigns underscore the innovative spirit of this umbrella specialist. Whether sustainable, stylish, ultra-light, with UV protection, or fully printed—FARE has the right model for every occasion in its portfolio. The very high number of umbrellas in its own logistics center in Germany ensures high availability even for short-term projects.
Gustav Daiber GmbH
With a wide range of caps, accessories, sportswear, leisurewear and workwear, daiber's James & Nicholson and Myrtle Beach brands have positioned themselves as leading manufacturers of promotional and workwear in Europe. With over 100 employees, daiber is the specialist for functional clothing and individual finishing. In its in-house facilities, the company offers a wide range of state-of-the-art technologies to ensure that logos or image motifs are shown to their best advantage in the form of transfer printing or embroidery.
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mbw Vertriebsges. mbH
Creating Emotions: mbw®, based in Wanderup near Flensburg, specializes in the development, procurement, and individualisation of appealing promotional and gift items—and has been inspiring customers with emotional advertising media since 1980. The product range includes the popular MiniFeet® cuddly toys, the practical Schmoozies® display cleaners, SQUEEZIES® anti-stress products such as the cult figure Herr Bert®, and the colorful Schnabels® squeaky ducks. mbw® products create closeness, evoke memories, and convey brand messages with heart and personality.
Halfar System GmbH
HALFAR's heart beats for one thing only: advertising. Advertising on bags and rucksacks as promotional items. Whether loud and colorful or with quiet tones and a little understatement. Thanks to the huge and varied selection of bags, rucksacks and finishing options available in-house, HALFAR offers products and companies exactly the stage they need to present themselves. Bags from stock with or without finishing, custom-made products and European productions are simply part of HALFAR's range. Whatever you have in mind for your advertising on bags, Halfar is the specialist for promotional bags.
SND Porzellan Manufaktur GmbH
SND Porzellan Manufaktur has been known for years as one of the leading manufacturers of particularly high-quality promotional porcelain. As an owner-managed family business with almost 50 dedicated employees, SND stands for top quality, reliable delivery times and fair and transparent pricing. SND produces in Thuringia on the traditional and famous German Porcelain Route. SND offers the best quality. All finishing steps and the quality control of each individual mug are carried out in our porcelain manufactory in Thuringia. The consistently high standard shows that German workmanship does offer advantages.





