Sparkling Ideas

FARE products have been awarded many internationally recognised prizes for their trendsetting design and functionality. Continuous innovations at FARE are constantly raising the bar and continue to delight with intelligent and creative ideas.


RedDot Design Award 2021
The red dot is a globally recognised and highly sought-after seal of quality. Since 1955, the red dot award has developed into one of the most important international competitions for product design and architecture. In 19 categories, the entire spectrum is judged according to strict criteria that are constantly adapted to new findings. Already ten times a FARE® product has been chosen by the top-class jury of experts. Most recently with the sustainable model oversize pocket umbrella FARE®-AOC Colorline last year and this year the FARE®-DoggyBrella convinced with its combination of design and functionality.


The Promotional Gift Award
The Promotional Gift Award (PGA) is an international competition for innovative and trend-setting promotional products that has been established since 2002 and is held annually by WA Verlag in Cologne. In its orientation, this communication award is unique in the promotional products industry. Therefore, the Promotional Gift Award creates real unique selling points. Award winners stand out from their competitors - indispensable for suppliers and users in a market flooded with products. Most recently, the AC midsize stick umbrella FARE®-Sound 7799 was awarded the Promotional Gift Award 2020.


PSI Sustainability Award
The PSI Sustainability Awards are the first comprehensive, international sustainability awards in the promotional products industry and aim to motivate and support companies to develop and document themselves sustainably. In September 2017, the double automatic pocket umbrella FARE-Ökobrella 5429 with bamboo handle was awarded as "Sustainable Product 2017".

Other models in the ÖkoBrella family can also claim success: The AC midsize bamboo stick umbrella ÖkoBrella won third place in the category "Sustainable Product 2019" at the PSI Sustainability Awards 2019.


Design Award Germany
The Design Award Germany is considered the highest consecration of the German Design Council and is announced by the Federal Ministry of Economics and Technology. It primarily honours developments that have already proven their marketability and have future potential. For 2014, the FARE® Excenter Mini Pocket Umbrella (Art. 5199) was nominated. rejoice.


PromoFritz Award
Promoswiss, the trade association of the Swiss promotional products industry, announces the PromoFritz Award once a year. This competition honours outstanding promotional products and concepts that are used in the commercial, cultural or service-public sectors in Switzerland. A jury of experts from the fields of marketing, advertising, trade media and promotional products judge the products according to the criteria of originality, novelty, implementation of the advertising message, communicative sustainability, functionality and utility value. Here too, FARE umbrellas always take the top ranks - in 2013, the PromoFritz in bronze for the asymmetrical FARE® eccentric mini pocket umbrella (Art. 5199).


Best of Bestsellers Award
Every year, around 400 companies from industry, trade and the service sector in Germany, Austria and Switzerland meet at the Werbe-Wiesn in Munich, the trade fair for promotional products and trade fair design, to present their latest promotional products. The awards are presented in the categories of give-aways, medium range and VIP gifts. Here, FARE has already won an award several times with its creative solutions and the outstanding quality of its products. In 2012 with the Colormagic® Automatic stick umbrella (Art. 1142C).