Guide

How much advertising space does an umbrella offer?

Here you can find out how the umbrella canopy is divided into panels, what printing areas are available, and where your logo will make the biggest impact.

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Discover advertising spaces

✓ Approval via printing proof ✓ Panels, handle & other advertising spaces ✓ Experience dating back to 1955

The advertising spaces on the umbrella at a glance

The cover is the largest surface area. It consists of individual panels – eight in most FARE models. Each panel has its own print area. Smaller advertising spaces are located on the handle, the Top, the closing strap and the sleeve.

Panels – visible whenever the umbrella is used in the rain
Handle & top – high-quality details in the handle and at the top of the umbrella
Closing strap & sleeve – clearly visible when the umbrella is closed

Discover the details

1PanelsEach panel can be printed individually.2SleeveYour logo is visible even when the umbrella is closed.3HandleDoming, wood and laser stickers are a discreet form of promotional labelling.

Panels: the largest advertising space on the umbrella

Umbrellas usually consist of six to eight panels. Some models have ten – such as the ALU light10 Colori midsize umbrella. Each panel is a triangle between two ribs. The fabric within it is trapezium-shaped: narrow at the top and wider towards the hem.

You decide how many panels your logo will have. Different designs for each panel are also possible.

One panelThe classic: your logo on one panel, easy to read in the direction of walking.

Transfer printing with fine details on umbrella fabric

Two panelsPlaced opposite each other: your brand is visible from the front and the back.

Photo-quality digital printing on an umbrella panel

Four panelsEvery second panel printed: your logo stands out from every direction.

All panelsPresent all around – with one logo or alternating motifs per panel.

How much canopy area does each umbrella provide?

The larger the diameter, the larger each panel – and the larger your logo. The table shows approximate figures from the FARE range.

	Diameter	Panels	Canopy area in m²
Mini pocket umbrella	88-97 cm	6 or 8	approx. 0.6–0.7 m²
Pocket umbrella	98-117 cm	8 or 10	approx. 0.75–1.1 m²
Regular umbrella	100-115 cm	8	approx. 0.8–1.0 m²
Golf umbrella	120-180 cm	8	approx. 1.1–1.5 m²

All figures approximate, deviations of ±1 cm possible.

More advertising space for your brand

Small spaces with a big impact: they promote your brand even when the umbrella is closed.

In the handleMany models have a promotional labelling option on the handle, some even twice or on the push-button.

Closing strapVisible on the closed umbrella. For stock items, printing is in a single colour.

SleeveWith the pocket umbrella, your logo travels with you – in the bag, in the car, in the office.

AlloverFARE® Allover Xpress: allover digital printing of your motif – from just 100 pieces.

5 steps to your promotional umbrella

Choose a umbrella

Select the model and colour of the umbrella.

Icon mit Sprechblasen mit einem Regenschirm

Select promotional labelling

You specify the area(s) for your logo.

Icon Stift und Papier mit einem Regenschirm und dem Hinweis auf eine 3D-Vorschau

Upload logo

Upload your chosen design directly.

Select a printing technology

Choose the appropriate printing process.

Order

You can now complete your order.

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Find your umbrella

Frequently Asked Questions

How many panels does an umbrella have?

Usually six to eight. Most FARE umbrellas have eight panels. Lightweight mini pocket umbrellas such as the FARE® FiligRain ToGo have six.

How big can my logo be on a panel?

That depends on the umbrella model. The printing proof for the product specifies the maximum print area as a trapezium and its exact position. Larger umbrellas have larger panels.

Can all panels be printed on?

Yes. You can choose one, several or all panels – with the same logo or different designs. Allover digital printing using FARE® Allover Xpress is ideal for full-length design.

What is a printing proof?

The printing proof is your print template. It shows each advertising space, including its position, size and print colours. Production will only begin once you have approved it.

Which printing method is best suited to my logo?

Screen printing is ideal for logos with just a few solid colours. Digital printing is best for photographs, gradients and full-surface designs. You can find a comparison in our guide ‘Screen printing or digital printing’.